{"id":770,"date":"2026-01-19T17:03:35","date_gmt":"2026-01-19T16:03:35","guid":{"rendered":"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/?p=770"},"modified":"2026-01-19T17:03:35","modified_gmt":"2026-01-19T16:03:35","slug":"hacia-la-economia-sin-alcohol-la-generacion-z-bebe-menos-y-el-sector-se-transforma","status":"publish","type":"post","link":"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/?p=770","title":{"rendered":"Hacia la econom\u00eda sin alcohol: la generaci\u00f3n Z bebe menos y el sector se transforma"},"content":{"rendered":"\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-1b2cb27\" data-block-id=\"1b2cb27\"><style>.stk-1b2cb27 {border-style:solid !important;}<\/style><p class=\"stk-block-subtitle__text stk-subtitle\">El consumo de cervezas y bebidas espirituosas ha ca\u00eddo por segundo a\u00f1o consecutivo; los j\u00f3venes beben menos que sus padres y abuelos y la industria se adapta a un consumo saludable<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image alignwide stk-block-image has-text-align-center stk-block stk-a6231fb\" data-block-id=\"a6231fb\"><style>.stk-a6231fb {margin-bottom:28px !important;}.stk-a6231fb .stk-img-wrapper{width:823px !important;height:350px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-771\" src=\"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/wp-content\/uploads\/2026\/01\/adolescente-beber_xoptimizadax-644x362-1.webp\" width=\"644\" height=\"362\" srcset=\"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/wp-content\/uploads\/2026\/01\/adolescente-beber_xoptimizadax-644x362-1.webp 644w, http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/wp-content\/uploads\/2026\/01\/adolescente-beber_xoptimizadax-644x362-1-300x169.webp 300w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-2f353d6\" data-block-id=\"2f353d6\"><p class=\"stk-block-subtitle__text stk-subtitle\">El consumo de alcohol pierde protagonismo en la vida de los j\u00f3venes en Espa\u00f1a. La&nbsp;<strong>generaci\u00f3n Z<\/strong>&nbsp;-los nacidos entre 1997 y 2012- se relaciona con esta sustancia de forma muy distinta a la de sus padres o abuelos. As\u00ed lo confirman diversos estudios recientes, que apuntan a un cambio claro en los h\u00e1bitos sociales de los m\u00e1s j\u00f3venes. Las razones son variadas y van desde una mayor conciencia sobre la salud y el bienestar, estilos de vida m\u00e1s compatibles con el autocuidado y, tambi\u00e9n, factores econ\u00f3micos. El encarecimiento del ocio y la p\u00e9rdida de poder adquisitivo, especialmente entre los menores de 30 a\u00f1os, han llevado a muchos a reducir su consumo de alcohol, tanto por convicci\u00f3n como por necesidad.<\/p><\/div>\n\n\n\n<p>\u00abYo no bebo alcohol por decisi\u00f3n propia, nunca lo he hecho. Primero, porque soy muy deportista, y tambi\u00e9n porque influy\u00f3 mucho la educaci\u00f3n de mis padres, que desde peque\u00f1o me advirtieron de sus riesgos\u00bb, explica\u00a0<strong>Daniel Moya<\/strong>, de 22 a\u00f1os. \u00abEn casa tampoco se consume. Como mucho, mis padres se toman una cerveza sin alcohol\u00bb, a\u00f1ade. Daniel forma parte del\u00a0<strong>24% de j\u00f3venes mayores de 15 a\u00f1os que se declara abiertamente abstemio<\/strong>, es decir, que no ha consumido ninguna bebida alcoh\u00f3lica en los \u00faltimos 12 meses, seg\u00fan la \u00faltima\u00a0<strong>Encuesta sobre Uso de Drogas en Ense\u00f1anzas Secundarias en Espa\u00f1a<\/strong>\u00a0(ESTUDES), elaborada por el Ministerio de Sanidad. \u00abCuando dices que no bebes alcohol, la gente tiende a insistir con frases como &#8216;venga, pru\u00e9balo, si no pasa nada&#8217;, pero no le veo sentido al hecho de beber y no voy a incorporarlo en mi vida si me va bien as\u00ed. No me aporta nada\u00bb, sentencia este estudiante de Ingenier\u00eda de Telecomunicaciones.<\/p>\n\n\n\n<p>Aunque el alcohol sigue siendo\u00a0<strong>la sustancia psicoactiva m\u00e1s consumida en Espa\u00f1a\u00a0<\/strong>-tambi\u00e9n entre los j\u00f3venes de 14 a 18 a\u00f1os-, los datos reflejan una tendencia descendente. Seg\u00fan los datos recopilados por el Ministerio de Sanidad, los j\u00f3venes comienzan a beber, de media, a los 14 a\u00f1os. El 76% afirma haber consumido alcohol alguna vez en su vida y un 1,5% lo ha hecho a diario en el \u00faltimo mes. Sin embargo, la frecuencia de consumo ha disminuido de forma sostenida desde 2012. Cada vez m\u00e1s adolescentes se declaran abstemios, una mayor\u00eda de ellos pertenecientes a la generaci\u00f3n Z.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-d758843 is-style-bar\" data-block-id=\"d758843\"><style>.stk-d758843 hr.stk-block-divider__hr{width:100% !important;}.stk-d758843 {box-shadow:0 0 0 1px #7878781a !important;}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8433064\" data-block-id=\"8433064\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-icon-button stk-block-icon-button stk-block stk-bef705f\" data-block-id=\"bef705f\"><style>.stk-bef705f .stk-button{background:#3b5998 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg 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La&nbsp;generaci\u00f3n Z&nbsp;-los nacidos entre 1997 y 2012- se relaciona con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-770","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"blocksy_meta":[],"_links":{"self":[{"href":"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/index.php?rest_route=\/wp\/v2\/posts\/770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=770"}],"version-history":[{"count":1,"href":"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/index.php?rest_route=\/wp\/v2\/posts\/770\/revisions"}],"predecessor-version":[{"id":772,"href":"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/index.php?rest_route=\/wp\/v2\/posts\/770\/revisions\/772"}],"wp:attachment":[{"href":"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=770"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alumno09.shopenlaces.com.es\/alumno09wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}